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Project Details
My Role: Lead UX Designer
The Team: Catalyst CEO, 1 UX Designer & 1 Visual Designer
Tools: Figma
Project Duration: 1 month
Problem
Millions of people are in debt and are having trouble getting out of it. The money they owe is extremely overwhelming, especially to those who live paycheck to paycheck.
How might we create a mobile app that allows users to set aside money to pay off their debts, set goals, budget their expenses, calculate their net worth and track their progress?
Requirements
The client wanted to design a mobile app that was easy to use and motived people to pay their debts and get to financial stability. Nascar was a theme that he wanted incorporated into the designs and the branding and illustrations needed to be based on the visuals of the book that he had written.
Process
Discovery
Understood client's requirements, vision, branding, target audience and problems.
Competitive Research
Researched different ways to budget expenses, create goals / habits, get a snapshot of their savings and net worth...
Mint Budgeting App
Habit App
Silvur Finances App
Ideation
Created personas and user flows to understand the users based on the information and statistics from the client.
Wireframing
Low-fi wireframes were created for all of the core flows - login, home page, profile, navigation, setting goals, inputing expenses, my snapshot and notifications.
Feedback + Iteration
Each week, throughout the whole project, bi-weekly meetings with the client were held to go over the progress and work that had been done. Based on feedback from the client, iterations were made.
Visual Design
Our Visual Designer created the look and flow of a few screens. After client approval, the styling was applied across the remainder of the screens.
Hand Off
Final designs + the final prototype were handed off to the client, who then transferred over to his team of developers. App is currently being coded and will launch sometime this year!
Personas + User Flows
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Wireframes + Final Designs
(not all designs are displayed)
The Starting Line - Budgeting
First Pass
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Final Designs
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First Pass
Final Designs
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Create a Goal + Goal Details
Final Prototype
Hand Off
Final designs + the final prototype were handed off to the client, who then transferred over to his team of developers. App is currently being coded and will launch sometime this year!
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